China’s Television industry offers a great source of opportunity, particularly foreign investors seeking access to the domestic Chinese market. This guide provides an overview of the current state of the television industry in China, explaining the most important rules and regulations, key administrative bodies and procedures governing the industry, as well as providing analysis on how laws are implemented and applied to different sectors (such as cable, digital, satellite, video-on-demand, broadcasting) and formats (such as Television dramas and Animations).

Intellectual Property

The protection of intellectual property rights in China is one of the key concerns of foreign companies and local enterprises alike. This guide analyzes the recent developments in China’s young, but increasingly comprehensive, intellectual property regime, with a focus on the protection and enforcement of copyrights for various types of media works. Key issues include: registration procedures, types of works which can be protected, the scope of rights, enforcement mechanisms and penalties for infringement.

Audiovisual Products

Since the 1990s, China has been a global hub for the production of media devices such as CDs and DVDs. While a number of regulations have been put in place to control the production and distribution of audiovisual products, the recent shift to online distribution and downloading has led to a regulatory regime which is often difficult to apply to the current environment. Moreover, while private investment has grown considerably in this industry in the recent decades, foreign investment remains tightly controlled. This guide covers various issues involved in the production, import and distribution of audiovisual products, as well as piracy in both traditional and online formats.

Event Management

This guide outlines the regulatory authorities and key practical issues for foreign investors and domestic corporations involved in event management in China. Topics covered include: entertainment venues; sporting events; exhibitions and conferences; art and cultural exhibitions; international events; music, literary, radio, film and television festivals; and charitable events.


The Chinese advertising market is one of the world’s largest, and is the fastest growing outside of the United States. The liberalization of trade, increased competition among vendors both within China and abroad, and the proliferation of various sales platforms have all contributed to developments in the advertising industry. The PRC authorities have created a sophisticated regulatory framework to protect consumers from false advertising, while the administration of effective and fair penalties for misconduct has become a particular area of concern. Key topics addressed in this guide include industry-specific advertising (such as medicine, sports and events); different advertising media (such as online, mobile and print); foreign investment and content censorship.


China’s film industry has undergone significant – and rapid – development over the past decade, as the quality of domestic films has improved and China has become a key location for major international film studios and independent producers alike. With a significant growth in the number of cinemas and the increasing disposable income of the average Chinese citizens, China has become one of the most important markets for international filmmakers. However, despite some reforms to open the market to international films, the industry is still closely regulated through film quotas, limited distribution channels and censorship. This guide provides insight into the regulatory and policy framework for the film industry, as well as practical information for foreigners at all stages of the production and distributions processes.

Print Media

Historically, the Chinese publishing industry has been tightly regulated, with most publishers either funded or operated by the government. Since 1979, there have been gradual reforms permitting limited private investments and foreign participation in certain areas. While foreign content has been welcomed to an extent, its influence is kept within strict limits due to the government’s concerns over excessive cultural influence from abroad. This guide outlines the regulatory authorities and key legislation governing the publishing and printing industry, with discussions on periodicals, books and electronic publications.

Internet & New Media

The integration of the Internet with traditional media products has changed the way people access information and catalyzed the development of digital media, entertainment and devices. China now has nearly half a billion Internet users: more than the United States, India and Japan combined. However, regulators have struggled to keep pace with such rapid innovation, particularly as it is often unclear which government agency has authority over new forms of media. This guide tracks the latest legal developments and the explains the agencies involved. Topics include: website registration and ownership; permits and approvals; foreign investment models; social media and censorship.

Online Games

The growth in China’s gaming market has been exponential in the past decade – particularly in online games – where China is anticipated to account for half of global revenue by 2014. This success is partially attributable to government crackdowns on piracy and console-based games, although the authorities have also taken steps to protect domestic companies. Launching games in China requires the navigation of numerous regulatory obstacles with multiple government agencies. This guide highlights the authorities and issues involved in the gaming industry, including: key permit and approval requirements; censorship & anti-addiction measures; the regulation of internet cafes; the growth of mobile gaming; virtual assets and gaming events.

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Transasia Lawyers

Transasia Lawyers

A leading PRC law firm, TransAsia Lawyers has advised on investments relating to China since the early 1990s.Our professionals are admitted to practice in China and various international jurisdictions. We enjoy a reputation for quality, efficient and practical legal advice.


Among other accolades, TransAsia was named "Technology, Media and Telecoms (TMT) Law Firm of the Year" for China by Chambers & Partners in both 2012 and 2013. In addition, the Youku-Tudou merger, on which we served as Youku’s PRC counsel, was named 2012 “M&A Deal of the Year” by China Law & Practice.

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