The growth in China’s gaming market has been exponential in the past decade - particularly in online games - where China is anticipated to account for half of global revenue by 2014. This success is partially attributable to government crackdowns on piracy and console-based games, although the authorities have also taken steps to protect domestic companies. Launching games in China requires the navigation of numerous regulatory obstacles with multiple government agencies. This guide highlights the authorities and issues involved in the gaming industry, including: key permit and approval requirements; censorship & anti-addiction measures; the regulation of internet cafes; the growth of mobile gaming; virtual assets and gaming events.