The Chinese advertising market is one of the world’s largest, and is the fastest growing outside of the United States. The liberalization of trade, increased competition among vendors both within China and abroad, and the proliferation of various sales platforms have all contributed to developments in the advertising industry. The PRC authorities have created a sophisticated regulatory framework to protect consumers from false advertising, while the administration of effective and fair penalties for misconduct has become a particular area of concern. Key topics addressed in this guide include industry-specific advertising (such as medicine, sports and events); different advertising media (such as online, mobile and print); foreign investment and content censorship.